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Cover Story
Franzia, Frankly
California's largest winegrower says the state needs to increase its market share.
Features
Tools For The Toolbox
Two industry experts discuss the latest in weed control and how to avoid resistance issues.
Online Exclusive: Recent Herbicide Updates
Here’s a rundown of some of the new herbicide products and label updates to hit the market.
Flame On
Using a propane flame to kill weeds can be a viable option for growers looking to reduce chemical use.
IFTA Heads Home
This year’s annual conference in Grand Rapids, MI, will focus heavily on high-density systemsand plant growth regulators.
Guide Gains Steam
A directory of agritourism operations in Michigan is growing in popularity.
Exchange Of Ideas
The first annual TreeFruitXchange provides an opportunity for top growers to meet with top suppliers.
Clean Plants
The National Clean Plant Network aims to make disease-tested plant material readily available to the grape, tree fruit, small fruit, and citrus industries.
First & Foremost
The San Joaquin Valley Winegrowers Association held its first annual meeting, staking its leadership claim.
Food Safety Price Jumps
Study reveals that California growers' seasonal costs more than doubled as a result of the Leafy Greens Marketing Agreement.
Marketing Online
Building an online presence is critical, especially if you're marketing directly to consumers. Here are some tips for success.
Online Exclusive: Ben Wenk Q&A: Capitalizing On Twitter And Facebook
Want to learn how to use social media to promote your business? Find out how Three Springs Fruit Farm does it in a Q&A with the operation’s resident facebooker and twitterer, Ben Wenk.
The Seeds Of Opportunity
The Washington tree fruit industry will use it's new film to recruit future members.
Calling Your Shot
It's always fascinating to look back at predictions made about future trends, to see how they panned out.
Columns
Leading Off: It's the Economy, Lucky
American/Western Fruit Grower readers are lucky. Even when it comes to the economy.
Vine Lines: Controlling Fruit Composition
The marketability of a winegrape crop can be enhanced when the characteristics of the fruit meet the needs of the winemaker.
Right To The Core: The American Apple Industry In 2010
With a new year unfolding, the apple industry faces its share of opportunities and challenges.
Stone Fruit: Now's Your Chance!
If you had a brown rot problem last year, you have an opportunity this winter to take proactive steps to reduce the potential for a problem in 2010.
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