
Cover Story
Apple Grower Of The Year
Bill Zirkle recognizes that focusing on quality and knowing what your customers want are critical to the success of the apple industry.
Features
Head Of Their Class
This year's list of Apple Grower of the Year finalists includes a who's-who of industry leaders from across the country.
Nasty New Pest
Watch Video
California fruit growers are concerned about a new Asian invader.
In The GRAS²P
The GRAS²P program aims to help Washington tree fruit growers get a handle on food safety and sustainability.
Selling Sustainability
The work doesn't end after receiving sustainability certification.
Organic News
Here's a rundown of some of the most recent organic headlines to come across our desks.
The Economics Of Tree Fruit
Issues of labor, production budgets, and price premiums are the focus of new research from WSU assistant professor Karina Gallardo and her colleagues.
Keeping Ag Viable
Oregon's Keeping Ag Viable program gives growers a voice and educated Oregonians about agriculture's important role in the state.
So Sweet
With its candy sweet taste and vibrant red coloration, the Kiku apple is sure to make a splash in the U.S. market.
Columns
Leading Off: Research Is Critical
The cooperative Extension system in this country deserves our whole-hearted support. The reason is simple. Research is absolutely vital.
Vine Lines: Late Season Irrigation And Fertilization
During late summer and through the fall, growers should be paying close attention to soil moisture levels.
The Price You Pay
Pricing is a tricky equation: you need to be low enough that you can be competitive in the market, but high enough to cover your costs of doing business. Or do you?
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