New Ad Campaign Highlights Fresh From Florida Fare
March 26, 2013 The Florida Department of Agriculture and Consumer Services (FDACS) launched a new “Fresh From Florida” marketing campaign with ads across the state that feature fresh Florida produce and seafood.
The campaign is the first time the department will air statewide television commercials to promote the state’s fresh and healthy agriculture and aquaculture products and the “Fresh From Florida” brand.
“Some of the best foods are grown and harvested right here in Florida,” said Commissioner of Agriculture Adam H. Putnam. “Our new ad campaign featuring seafood, fruits and vegetables demonstrates that fresh and local food takes just a few minutes to prepare.”
The recipes featured in the ads were developed by Chef Justin Timineri, Florida’s Culinary Ambassador. The commercials were made in collaboration with the state’s farmers, growers, fishermen and seafood harvesters.
The four ads feature:
Florida Citrus and Honey Glazed Grouper, with a glaze made of fresh Florida orange juice, honey and soy sauce;
Florida Gulf Shrimp and Sweet Pepper Stir Fry tossed with honey and fresh Florida orange juice mixed with tri-color bell peppers;
Florida Corn, Tomato and Avocado Salsa with locally grown tomatoes, corn, avocado and a squeeze of lime;
And Florida Berry and Citrus Salad with arugula, strawberries, blueberries, oranges, pecans and a hint of lemon juice.
The ads will air on major network and cable television stations in all of Florida’s 10 media markets: Miami, Tampa, Orlando, Jacksonville, West Palm Beach, Fort Myers, Pensacola, Tallahassee, Gainesville and Panama City.
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