Does Florida Orange Juice Still Matter? By Douglas Ackerman|July 15, 2015 The Sunshine State’s signature beverage has lost its market identity. Industry group’s goal is to get it back.
Florida Citrus Gaining Leverage For Next Growth Spurt By Douglas Ackerman|April 21, 2015 Amid the battles, moments of real and sustainable hope have emerged this season.
Florida Citrus Is Still A Big Deal [Opinion] By Douglas Ackerman|January 28, 2015 Even while in the grips of greening, citrus continues to be a big contributor to the Sunshine State’s economy.
Florida Citrus Poised To Tell ‘Amazing’ Story Through New Marketing Push By Douglas Ackerman|July 25, 2014 Flexibility, creativity, and swagger to be hallmarks of refreshed public relations plan.
Florida Citrus Industry Girds For A Pretty Tight Squeeze By Douglas Ackerman|April 18, 2014 Call to action from FDOC’s Doug Ackerman includes a reminder to remain focused on the essentials.
The Time Is Ripe To Strongly Defend Orange Juice By Douglas Ackerman|January 30, 2014 The Florida Department of Citrus is ready to set the record straight and mitigate any negative perceptions.
Grower Resources Optimized To Maximize Demand For Florida Citrus By Douglas Ackerman|July 24, 2013 As we look back, fiscal year 2012-2013 was very challenging for the citrus industry. The Florida Department of […]
Florida Department Of Citrus Focusing On Future Customers By Douglas Ackerman|May 23, 2013 In fiscal year 2013-2014, the Florida Department of Citrus (FDOC) will evolve the orange juice consumer target by […]
New Citrus Marketing Plan Gives 100% By Douglas Ackerman|January 23, 2013 The mission of the Florida Department of Citrus is to maximize consumer demand for Florida citrus products. Our […]
California Ag Department Makes Big Investment in Sustainable Pest Management By California Department of Food and Agriculture|November 4, 2024
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