IMG Citrus Makes Another Move To Gain More Market Growth
January 9, 2023 Florida-based IMG Citrus has announced the acquisition of the J&J Fresh Produce assets located in Vero Beach. These assets include a new 185,000-square-foot cold storage and packaging facility and 1,000 acres of farmland in the Delta Farms water district.
The facility is strategically located between I-95 and the Florida Turnpike, just a few hours north of Port Everglades and the Port of Miami. With more than 3,000 pallet positions, state-of-the-art refrigeration technology, 20 dock doors, and space for future expansion, the new structure will support IMG Citrus’ strategy of supply chain integration.
“This is an exciting acquisition and a key component of our growth strategy,” says Melanie Ressler, Co-CEO of IMG Enterprises, the parent company of IMG Citrus. “We have been replanting citrus in Florida for the past decade while developing a summer citrus import program with strategic partners in South America. We have outgrown our existing facilities, and this acquisition will allow us to continue our growth trajectory while significantly strengthening our supply chain and logistics capabilities.”
Despite challenges facing the Florida citrus industry in recent years, IMG Citrus has maintained a positive outlook. During a period of prolonged industry decline, the company has made significant acquisitions, including the 4,000-acre Happy Food Grove in 2019 and the 2,500-acre Imagine grove in 2021.
In 2021, IMG Citrus planted its first Citrus Under Protective Screen (CUPS) project, a controlled environment that allows growers to produce in a greening-free environment. CUPS offers several additional benefits, including reduced wind scarring, more vigorous tree growth, larger fruit size, and new opportunities for automation in production and harvesting. “We are encouraged by what we are seeing from our trees in CUPS, and we plan to expand the CUPS program over the coming years to further increase supply and diversify production risk,” Ressler adds.
Currently, most of IMG Citrus’ 11,000 acres of citrus production is in traditional open-air groves and the company continues to invest in those too. IMG Citrus has adopted innovative production practices such as tree protector bags, irrigation automation, intelligent sprayers, cover crops, composting, beneficial microbes, and the reduction of synthetic fertilizers and chemicals that are harmful to soil and plant health. These practices, along with an aggressive planting program of more than 100,000 trees per year, have allowed IMG Citrus to maintain profitable yields and continue to supply markets worldwide with high-quality Florida citrus.
In addition to doubling down on its commitment to Florida citrus, IMG Citrus has embraced a year-round citrus strategy by developing imports from South America. The growth of IMG Citrus’ import business, which started in 2017, has exceeded 1.1 million cartons per year and is expected to continue to grow as the company expands its cold storage capacity and distribution capabilities.
“We are more than a grower,” Ressler said. “We are a strategic partner for retailers, wholesalers, importers, and exporters who want to work with Florida and access the Southeast markets with the most efficient cost structure and the shortest transit time to market. We are excited about the potential for this new facility to support our growth and strengthen our position as a leading provider of fresh citrus.”
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