Major Florida Citrus Planting Incentive Program Announced

The Board of Directors of Citrus World Inc. approved a $10 million tree planting incentive program at a recent meeting in Lake Wales. This program will provide monetary support as well as an incentive to plant new orange acreage to help overcome the cost and the risk of replanting.

Steve Caruso, the Cooperative’s Chief Executive Officer commented, “Citrus World’s financial position has never been stronger, and we can’t think of a better way to invest than with our growers. It is the right thing to do.”

Company officials say the investment demonstrates Citrus World’s belief in the long term sustainability of the Florida citrus grower and will help enable the Florida’s Natural brand continue to grow.