Duda Makes Move To Connect Consumers With Its Farm Fresh Food
November 18, 2021 Oviedo, FL-based Duda Farm Fresh Foods has announced the investment in an online product purchasing tool that will allow the fruit and vegetable brand to continue meeting shoppers needs post-pandemic.
According to the company, the tool is connected to major national retailers and grocery fulfillment companies. Shoppers will simply go to the product locator page on Duda’s website then click ‘Buy Online.’
According to Supermarket News, increased use of online grocery shopping is here to stay. When compared to purchasing habits before the pandemic, 45% of consumers report shopping more online for groceries and 30% also said they are shopping less at grocery and mass retail stores.
“One of the most frequently asked questions we get from shoppers on social media is, ‘Where can I buy this product?’ So, a few years ago we invested in a more traditional product locator tool that solved this problem,” says Nichole Towell, Senior Director of Marketing and Packaging Procurement at Duda Farm Fresh Foods. “Now, we are in the next phase of meeting consumer expectations and wanted to make it easier for people to add Dandy branded products directly to their online shopping cart.”
This new asset will not only benefit sales for Duda Farm Fresh Foods, but retail partner sales as well. The company will be investing in more marketing to bring awareness of this tool to consumers to drive traffic and ultimately increase product purchases for its retail partners.
“At Duda Farm Fresh Foods, we are committed to innovation and forward thinking,” adds Sammy Duda, President of Duda Farm Fresh Foods. “This ‘buy online’ investment is just one of many ways we are responding to trends to keep consumers and our customers happy. We look forward to continuing this type of growth in the coming years.”
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