5 ‘Farming-fluencers’ You Need To Be Following
August 22, 2024 Social media has exploded in growth over recent years. There are platforms aplenty now to spread the word on just about anything you can think of. Today, brands are born and raised via social media. Elite super users known as “influencers” help create and drive trends.
There is no shortage of social media personalities in the agriculture space. And that space continues to expand.
Content creators with a mind for ag can make an impact for our industry.
Here are a few “farming-fluencers” to check out. Some of them you might already know.
Find out what inspires them most to tell agriculture’s story on social media and what advice for those seeking to do the same.
Tyler Froberg, Froberg’s Farm
TikTok: @Farmer.Froberg; 868.3K followers; 13.4 million likes
Facebook: @Farmer Froberg; 301K followers
Instagram: @farmer.froberg; 217K followers
Inspiration: “As a 5th generation farmer, this truly is my passion. Being so passionate, it makes telling that story a little easier.”
Advice: “Just remember that consumers really are interested in what we do and how we do, so don’t be afraid to start. There isn’t one place to start, just start by sharing whatever you do day to day.”
Zoe Kent, “Farm With Zoe”
Instagram: @farmwithzoe; 178K followers;
TikTok: @farmwithzoe; 89.7K followers; 2.5 million likes
YouTube: @farmwithzoekent; 6.19K subscribers
Inspiration: “I find that interacting with younger individuals inspires me to continue sharing content online. I’ve had the privilege of hearing from several high school students who’ve expressed that watching my videos has made them believe they, too, can pursue farming. They’ve shared that seeing my journey has given them the confidence of ‘If Zoe can figure it out, so can I.’”
Advice: “If you want to gain traction online, you have to treat it as part of your job. You need to post constantly. It’s like feeding livestock, they need food every day, you have to post content continuously!”
Shay Myers, Owyhee Produce, “Shay The Farm Kid”
TikTok: @shayfarmkid; 563.4K followers; 7.4 million likes
YouTube: @ShayFarmKid; 6.89K subscribers
Podcast channel: https://producecommonsense.buzzsprout.com
Inspiration: “I get really frustrated by the demonization of agriculture, the demonization of farmers. We’ve been so often misrepresented that I felt I had to step up and make sure to tell our story from our point of view. We all need to be doing that.”
Advice: “There are folks who create phenomenal content and have zero personality. It’s not that the person doesn’t have the personality necessarily. It might be that they’re trying to position it as a company. People don’t want to follow companies. They want to connect with an individual and not just a brand.”
Author note: We have featured Shay a few times here on the site. Click here to check out a few posts he’s been part of.
Henry Gordon-Smith, Agritecture
LinkedIn: @hgordonsmith; 30K followers
Instagram: @theagritect; 19.6K followers
Inspiration: “Agriculture is at the heart of human civilization, yet so many people are disconnected from where their food comes from. What inspires me is the opportunity to bridge that gap by showcasing the innovation, hard work, and sustainability efforts happening in the industry. Social media is a powerful tool to highlight not just the traditional aspects of farming but also the cutting-edge technologies transforming the way we grow food. By sharing these advancements, we can inspire curiosity and excitement about agriculture, particularly among younger generations who are crucial to the future of the industry.
“The next generation needs to be involved in agriculture because they will inherit the challenges of feeding a growing population under increasingly difficult conditions, such as climate change and resource scarcity. Social media is the ideal platform to reach them—it’s where they are most active and where they can see real-time examples of how agriculture is evolving. By engaging them in these conversations, we can inspire them to become the innovators and leaders who will drive the industry forward.”
Advice: “Authenticity is key. People connect with stories that are genuine and that show passion. Know your niche and speak to it consistently—whether it’s through educational content, behind-the-scenes insights, or engaging visuals. Emphasizing how technology is shaping the future of agriculture can also captivate and educate your audience. Collaborating with others in the industry can amplify your reach, and using your platform to elevate voices from different sectors within agriculture can create a more dynamic and inclusive community. Lastly, stay engaged with your audience; respond to comments, ask questions, and build a community around your content.”
Kaitlyn Thornton, “Apple Girl Kait”
TikTok: @apple.girl.kait; 352.7K followers; 6.5 million likes
Instagram: @applegirlkait; 137K followers
Inspiration: “There is so much fear mongering around our food supply anymore. People want transparency and to feel good about what they are spending their dollar on, let along putting into their bodies. My goal is to give people peace of mind, understand where their food comes from and think it’s actually cool. The connection people have had to farming and fresh produce before has reduced dramatically, but can be rebuilt to a certain degree by connecting people to their producers even if only through a screen.”
Advice: “I always see a lot of imposter syndrome in those involved in agriculture, from supply chain and sales desk, to growers themselves. This applies to a lot of industries but we sincerely need to get over that. Passion and enthusiasm resonate across a screen far more than the most scientific of explanation. We in ag are fortunate to care so wholeheartedly about what we do, and that is something to be shared. As many end consumers scroll aimlessly on their phones, wishing they had that passion about their lives, they can have their eyes opened to the dynamic people & practices incapsulated in ag.”
In addition:
- “Stop urging others to share their stories and share yours;
- Furthermore, being consistent and putting out content that doesn’t need to be overly polished. Focus on a genuine and authentic vibe;
- Finally, do not think you will instantly get thousands of views. Share things that you genuinely enjoy talking about instead of just baiting the views. If you focus on views, burnout will reach you quicker than likes/comments.”
Bonus! 3 More Farming-fluencers You Should Add
Michelle Miller, “The Farm Babe”
Facebook: @FarmBabe; 247K followers
Instagram: @thefarmbabe; 40.2K followers
Twitter/X: @thefarmbabe; 20.5K followers
TikTok: @thefarmbabe; 10.4K followers; 77.6K likes
What else to know: A passionate agvocate/public speaker that travels extensively to help spread the word about agriculture — where our food comes from, and how it’s produced. She has perfected the #felfie (aka, farm selfie).
Laura Farms
TikTok: @Laura Farms; 901.2K followers; 13.2 million likes
YouTube: @LauraFarms; 547K subscribers
Instagram: @laura_farms; 229K followers
Twitter/X: @laurafarms; 31.8K followers
What else to know: Lots of entertaining and educational videos and reels from the perspective of a young row crop grower in Nebraska.
The Veggie Boys
YouTube: @theveggieboys; 203K followers
Instagram: @the_veggie_boys; 12.4K followers
Facebook: @theveggieboysYT; 4.5K followers
What else to know: Content that often delivers a fun take on adventures of a six-generation family farm that raises veggies, grain, beef, garden plants, flowers and more.
What other farming-fluencers do you follow? Let us know in the comments section below.
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