Semios Beefs up Data Collection with Centricity Acquisition
June 23, 2021 Semios, a leading precision-farming platform for permanent crops, announced it has acquired Centricity, developers of a suite of field data collection applications including ApRecs, a market-leading solution for agri-businesses. ApRecs allows growers to make better process decisions through industry compliance and operational workflow so they can focus on growing.
“At Semios, we understand the essential role data plays in informing key decisions that can affect the overall health and success of crops,” Dr. Michael Gilbert, CEO of Semios, says. “Growers today are tasked with the management and interpretation of data from a growing number of important agriculture solutions, which collectively are taking them away from what they do best.”
Centricity and Semios offer complementary solutions to an overlapping customer-base, Gilbert says. Integrating both offerings into one dashboard will give growers valuable information all in one place, making their jobs easier.
Data is playing an ever larger role in farming, which means that reporting, documentation, and recordkeeping are putting more strain on farmers. Tools that help consolidate and streamline efforts to manage and access this information will help growers remain competitive and profitable under the increasing regulatory burden of a global marketplace.
“Farmers have been asking for separate sources of critical information to be together and accessible in one place,” Drew Zabrocki, CEO of Centricity, says. “We’re excited to join forces with Semios and, together, pursue opportunities to accelerate the delivery of new, integrated solutions that will bring value to our customers. Centricity has a decade of supply chain and industry relationships, innovation partnerships and new-era technology we know will help to further differentiate Semios in current and new markets.”
Merger Builds on Earlier Expansion
Earlier this month, Semios announced it acquired Altrac, developers of an agriculture automation platform to deliver more value to growers through control and automation. The integration of Centricity’s suite of web and mobile applications for improved operational workflow, communications and analytics is a next step in advancing Semios’ leadership in the expanding ag tech ecosystem.
“Our market development and partnership strategies are heavily influenced by the input of our customers; everything we do is grower-driven. As we advance our mission of simplifying the grower’s experience, we will continue to execute on what customers have told us they need as we further build out our Precision Agriculture As A Service to help farmers produce a better crop, while saving time and money,” Gilbert adds.
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