Why the Metaverse Has Plenty of Potential for Ag Interests
Leading off the 2023 VISION Conference, Robin Raskin, author, speaker and Founder of The Virtual Events Group, showed attendees an almost unimaginable array of metaverse technologies that retail companies and entertainers are using to generate hype, engagement, and sales, writes Jan Johnson at CropLife.
“Everyone’s hearing about it, but there’s some really strong marquee brands that are playing around the metaverse and doing some cool things. There’s Jimmy Fallon, who’s done some great stuff with Fortnite. There’s Fidelity Investments working to create an experience for their customers. And of course, you can’t forget about Nike and all their sneaker goods online. And there’s even Snoop Dogg working in The Sandbox to offer up real-time live concerts in the metaverse and NFTs (non-fungible tokens),” she said.
Raskin, known for her ability to transform complex digital subjects into easily understood concepts, showed a mock-up of potential metaverse experiences for agriculture. Within the digital space, she visited a farm and shared comments with other avatars. She shared a vision of how agribusiness can use the metaverse.
“What I love about meeting like this is that while farming is the most local of tasks, we have a lot to learn from others. Using the combination of IoT (Internet of Things) to bring data in from remote areas; AI (Artificial Intelligence) to help model and learn from that data; visualization techniques, training and sharing information are all going to help us overcome the food scarcity situations that face us around the globe,” she said within the metaverse platform.
Food scarcity, as well as the lack of good distribution of food in all parts of the world, was a central tenant of the conference. Agriculture 4.0 is harnessing technologies to increase the productivity of existing farms, as well as reducing the 30% of food wasted in industrialized countries, and to do this in a way that is productive for farmers and engaging for users.
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