We visited several farm markets, poultry and cheese farms, and garden shops this past week.
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1. Hopcott Farms' Digital Menu Sign
Chalkboard menu signs at farm market cafe's are common. The handwritten signs underscore how personal the business is. But when it comes time to update the sign, it's a hassle — the entire sign usually needs to be wiped down first. Hopcott Farms bypasses this by creating a slide that looks like a blackboard, using a font that looks like chalk, and putting it on a T.V. monitor.
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2. Hopcott Farms Plays Food Network On Its TV Monitors
People who want to buy produce or meat from a farm market are picky about their food. So it only makes sense to have the channel they most likely watch at home playing in the dining area of the store.
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3. JD Farms Sells Krause Berry Farm Products
What's more appealing than a local farm market? A farm market that sells not only their own products, but also the best products from other local farm markets.
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4. Free Samples Of Raw Dog Food At JD Farms
JD Farms owner Jack Froese says he follows a business model more commonly found among drug dealers: if customers give their dogs a free sample, they'll be hooked, leading to strong future sales.
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5. Tin-Pie-Pans Ceiling Decor At Krause Berry Farms
No matter where you are in the store at Krause Berry Farms, it's easy to figure out where the bakery counter is — just look up and head towards these pie pans fastened to the ceiling.
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6. The Farm House Natural Cheeses Farmers' Market Trailer
The Farm House Natural Cheeses sells its products at a number of farmers' markets and must compete with many other, less expensive cheese sellers. One way it competes is this trailer.
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6. (con't) The Farm House Natural Cheeses Farmers Market Trailer
The trailer has a generator that allows it to keep its artisanal cheese at the proper temperatures. Its window opens low enough that the glass counter is at eye level when customers are ordering their cheese.
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7. The Pig Racetrack At Hopcott Farms
Hopcott Farms, which has a second location for all its agritourism attractions, holds pig races for his customers. Pigs are much easier to train than you would expect.
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8. Maan Farm Is In A Hoop House Structure
A year ago, Maan Farms Country Experience's main structure burned to the ground. In order to get back up and operating quickly, the owners decided to go with a greenhouse structure instead of rebuilding a its previous two-story structure, since it was only a fourth of the cost. That practical decision has a lot of payoff, including the amount of light that now floods the interior.
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9. Lepp Farm Market Uses Chalk Paint On Its Display Cases
Lepp Farm Market takes chalk art signs to another level. Not only did it have this cuts-of-beef diagram, it also had cooking instructions for one of its take-and-heat dishes (with the dish circled) and a heart around its chocolate-dipped, beef-jerky roses.
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10. Lepp Farm Market Color-Coded Signs
Lepp Farm Market takes promoting locally-grown to another level. These color-coded signs let customers know if the product they are looking at is produced there on the farm, if it's from another British Columbian farm, imported form the U.S., or sourced elsewhere. The codes also allow for indicating favorites, if the product is organic, or on special.
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10. (con't) Lepp Farm Market Color Coded Signs
The signs have the store's logo, a box for price and the category (in this case, "Char's Favourite Things") pre-printed. Everything else is hand written.
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1. Hopcott Farms' Digital Menu Sign
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2. Hopcott Farms Plays Food Network On Its TV Monitors
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3. JD Farms Sells Krause Berry Farm Products
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4. Free Samples Of Raw Dog Food At JD Farms
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5. Tin-Pie-Pans Ceiling Decor At Krause Berry Farms
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6. The Farm House Natural Cheeses Farmers' Market Trailer
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6. (con't) The Farm House Natural Cheeses Farmers Market Trailer
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7. The Pig Racetrack At Hopcott Farms
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8. Maan Farm Is In A Hoop House Structure
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9. Lepp Farm Market Uses Chalk Paint On Its Display Cases
February 8, 2016 
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