Ideas For How To Label Your Products [Photo Gallery]

Posted by Carol Miller|June 24, 2016

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Apple Barn Cider from Taves Family Farms

Along the side of the label, a mix of practical and emotional features are listed: no added sugar; non alcoholic; locally made; refrigerate after opening.
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Cedar Isle Farm whole grain wheat flour

The colorful and beautiful image of Cedar Isle Farm with mountains as a backdrop make this standout. Add a peek-through window to the four and a organic certification sticker, and this is a home run label.
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Drinkable yogurt from The Farm House

Simple graphics are enough for this product.
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Farm House Yogurt

Contrast this label from the same farm with the previous product. It's colorful, and so may stand out in a crowded shelf, but the information is not as easy to access.
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Goat milk from The Farm House

The elegance of The Farm House's logo adds a dignity to this product -- something it may need to reassure those willing to try goat's milk, but who are still skittish.
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Krause Berry Farms' No-Sugar Added Blueberry Spread

This is the first of several Krause Berry Farms' products. Note the similarities and differences among each label.
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Frozen berrys from Krause Berry Farms
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Pies from Krause Berry Farms sold at a local market
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Raspbery sauces from Krause Berry Farm
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Maan Farms' Thousand Island Relish

The clean lines of this label make the information easy to access. The vegetables are a visual ingredients list, a smart move.
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Several different local supplies in a freezer at Lepp Farm

Often your label will be just one of many on a shelf. Looking at this freezer, which labels stand out the most?

Owning a farm marketing business calls on skill sets never anticipated. For those who have spent most of their lives working fields, vineyards, and orchards, it’s enough of a stretch to learn how to run a retail operation. Hidden in running a farm market, however, are many unexpected specialties you’ll need to master — advertising, merchandising, and many others similar skills.

If you bottle or can your fruit and vegetables, you can add one more skill set needed: designing a label.

During a tour of farm markets in the Vancouver area hosted by North American Farm Direct Marketing Association [NAFDMA], I saw a lot of local farms selling canned and bottled products. In other words, I saw a lot of labels.

The photo gallery above features many of the labels I saw. Take note how the labels not only include legally required information, but also marketing messages that make the product more appealing.