Smart, Easy Ideas From Quarry Hill Orchards
A new generation is taking the reins at Quarry Hill Orchards in New Berlin, OH, and they’re bringing a lot of fresh ideas on how to draw more customers with them. Ben Gammie, his wife Brooke, and their two children left their corporate careers to return to the family farm and develop Quarry Hill’s next phase.
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Great Branding
The first thing Ben and Brooke did when they moved back to Ohio and the farm was to unify the branding for Quarry Hill. They discussed their goals for the farm and what image they wanted. This vintage sign is repeated in business cards (even the shape!), on the website, tee shirts, and anywhere it makes sense to use the logo.
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Wood Sheet Signs
One way Quarry Hill promotes its rustic, yet modern vibe is through its use of these thin sheets of wood as signs.
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Apple-Crate Shelves Lend A Vintage Tone
This apple-crate shelf is behind the checkout desk and mixes items for sale as well as items that help set the tone the Gammies want to acheive.
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Specialty Items With Strong Local Appeal
Ohio is known as the Buckeye State, but finding actual buckeyes to buy isn't easy. At Quarry Hill, customers find a rare chance to buy their own.
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Marketing Platform: A Chalk Board Sign
Notice all the marketing messages that fit into one space: Listing the website and social media links, store hours, promoting the quality of the fruit... and a thanks to customers from the family's two golden retrievers.
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Sharing Personal Moments With The Community
The Gammie family were thrilled when son Ben, his wife Brooke, and their two children decided to leave Austin, TX, behind and return to family business. And they let their community know with this sign on the barn.
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Locally Sourced Goods
Orchard Hill seeks out other local companies as sources for their farm market inventory, everything from pasta, coffee, laundry soap, simple syrups, and mixers.
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Samples Lead To Sales
Ben's dad, owner Bill Gammie, is a big believer in handing out samples, which leads to stronger sales.
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Turn Old Picking Ladders Into Displays
Have any old picking ladders in storage? Consider bringing them out and reuse them as displays.
View all
Great Branding
Wood Sheet Signs
Apple-Crate Shelves Lend A Vintage Tone
Specialty Items With Strong Local Appeal
Marketing Platform: A Chalk Board Sign
Sharing Personal Moments With The Community
Locally Sourced Goods
Samples Lead To Sales
Turn Old Picking Ladders Into Displays
The couple is laying the ground work for major changes, but along the way, they have made several easier-to-implement tweaks that any farm marketer can use at their own operation.
Carol Miller is Editor of American Vegetable Grower. See all author stories here.