Riveridge Produce Powers up to Market More Michigan Apples
January 17, 2019 Riveridge Produce Marketing has acquired Jack Brown Produce’s marketing and sales division. This pairing will market and ship 50% percent of the fresh Michigan apple crop.
“This is an opportunity to continue to share knowledge across our grower base and marry producers and customers based on their needs,” Don Armock, President, Riveridge Produce Marketing, Inc. said.
These organizations will offer Michigan apple growers access to larger distribution channels and increased market share. Jack Brown Produce packing operation adds to the seven Michigan facilities packing for Riveridge Produce, providing an opportunity for growers to be paired with the right customer to their fruit.
“Both Jack Brown Produce and Riveridge Produce have complementary grower communities making this union a natural fit,” said John Schaefer, President, Jack Brown Produce. “We each have modern packing plants and growers invested in the future, utilizing the latest growing techniques and moving forward on the varieties and strains for today’s consumer preferences.”
In addition to a larger base of customers and access to additional distribution centers at established customers, growers also will benefit from an expanded team of quality control, food safety, and field staff to help with their fruit-growing needs.
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