RubyFrost Hits Stores This Month
January 14, 2015 
RubyFrost, the second managed release from New York Apple Growers (NYAG), will be available at participating retailers in the northeast and mid-Atlantic regions. This variety is known for its beautiful rich color, definitive crisp texture, and a delicate balance of sweet and tart flavors.
RubyFrost is being marketed as a seasonal wintertime apple that’s available for a limited time only. Marketing efforts include in-store demonstrations, point of sale materials with high graphic bins, online coupons, food blogger outreach, public relations and social media activities.
“We tested this apple this past January in select New York stores and the results were very positive,” stated Jeff Crist, Vice Chairman of the Board of Directors of NYAG. “In-store surveys revealed that consumers really liked the sweet and tart flavor and crisp texture of this apple.”
Developed by Cornell University, RubyFrost, as well as SnapDragon which launched this past November, is licensed for a managed release with the New York Apple Growers (NYAG).
A website, RubyFrostApple.com, has been created to provide consumers with nutritional information, recipes and pairing ideas. The site also includes a “Meet the Growers” section that profiles a grower of the month and provides the full list of growers in New York state.
“Families who enjoy eating apple slices will find that RubyFrost not only tastes great, it does not brown quickly after slicing,” says Susan Brown, apple breeder at Cornell’s New York State Agricultural Experiment Station in Geneva, NY. “It is great as a quick, healthy, enjoyable snack, great on a cheeseboard or fruit salad and also performs well in baking.”
Source: New York Apple Growers news release
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