Arias Succeeds Moffitt as President, CEO of Pear Bureau Northwest

By Thomas Skernivitz|July 18, 2024

Pear Bureau Northwest (PBNW) named CarrieAnn Arias its new President and CEO, effective July 1. Arias had served as the Founder/CEO of TableSpark, Vice President of Marketing at Naturipe Farms, and Vice President of Marketing at Dole Food Company, leading teams, driving market growth, and cultivating strong relationships within the industry, according to PBNW.

“I am thrilled to join the Pear Bureau and lead this incredible team,” Arias says. “Together we will continue to build on the Bureau’s strong foundation and drive our mission of promoting pears in the U.S. and around the world. I am committed to fostering a culture of innovation, collaboration, and excellence as we work to achieve our strategic goals.”

Arias takes over as President and CEO following the departure of Kevin Moffitt, who had held the role since 2001. With her arrival, Jordan Matson, PBNW Chairman, states: “I am very pleased to have CarrieAnn on board with her decades of produce marketing experience. I believe she is going to do a great job of furthering the mission to increase fresh pear consumption among consumers worldwide and continue to increase grower returns.”

Adds Arias: “I would like to thank the Board of Directors for their faith in me in taking on this important responsibility, and I look forward to leading the dedicated PBNW team as we begin this new chapter together.”

Pear Bureau Northwest is a nonprofit marketing organization established in 1931 to promote the fresh pears grown in Washington and Oregon, home to 84% of the U.S. commercial fresh pear crop. The Bureau represents over 700 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at [email protected] or (800) 547-4610, as well as visit the retail trade site, Trade.USAPears.org, or consumer site, USAPears.org.