Report Gives Fresh Take on Current State of the Global Blueberry Industry

Posted by Growing Produce Staff|August 18, 2023

The International Blueberry Organization (IBO) has unveiled its 2023 State of the Global Blueberry Industry Report. In an era marked by fluctuating blueberry prices and a nearly 80% surge in Highbush production since 2018, the industry has faced mounting challenges. Despite such growth, the new state of the industry report shows there’s been a considerable squeeze on margins, with input costs in 2022 soaring between 20% to 30% and non-harvest costs even doubling in some instances.

The tide seems to be turning though, with costs starting to normalize. Additionally, the report highlights the increasing importance of strategies like demand promotions, spotlighting the success of Poland, the emphasis on field efficiency, and the constant pursuit of quality.

Emerging trends like machine harvesting and an intensified focus on environment, social, and governance also garner attention, with the latest health research surrounding blueberries providing a fresh perspective.

Cort Brazelton, co-CEO of Fall Creek Nursery as well as Chief Editor and co-author of the report, expressed, “A well-informed industry is a resilient one. This latest edition of the Global State of the Blueberry Industry Report marks a significant step forward in our ongoing efforts. The depth of analysis and insights will surely serve as a valuable resource for all stakeholders, ensuring we can make informed decisions and understand the shifting dynamics of our industry.”

Echoing the sentiments, Colin Fain, who spearheaded the team behind the report, stated, “With over 200 pages of meticulous research and analysis, our latest report is a testament to the evolution and dynamism of the blueberry industry. It’s not just about numbers; it’s about drawing connections, understanding global trends, and equipping stakeholders with knowledge.”