Ag Robotics Leaders Getting Set To Gather for FIRA USA 2023
July 24, 2023 After the successful first edition of FIRA USA in Fresno last year, 2,000 participants and ag leaders will gather at the Salinas Sports Complex from Sept. 19-21 for FIRA USA 2023 — an event to see ag robotic solutions in action with in-field demos.
The official agenda of panel discussions is already promising: Grimmway Farms, Duda Fresh, D’Arrigo Brothers, and Taylor Farms for the production side and John Deere, GUSS, Naïo Technologies, Bluewhite from the industry side. Safety, market, investors and tech experts also will join the discussions.
The largest in-field demo zone for robots in the U.S.
From weed control to picking and harvesting robots, FIRA USA 2023 will be the place to get the latest advances in terms of automation for farming. With more than 20 demos and 35 robots on display, manufacturers from all around the world will showcase their solutions to tackle the labor and environmental challenges faced by farmers today.
2023 Official Agenda and Ag Robots experts
FIRA USA 2023 is delighted to welcome VIPs on stage: CDFA Secretary Karen Ross, California State Senator John Laird and UC Agriculture and Natural Resources VP Glenda Humiston.
High-profile panel discussions and speakers on the latest developments in robotics will also be a key feature of FIRA USA 2023. We’re assembled a range of panelists who will share their unique perspectives on agricultural robotics.
Here is a glimpse of the agenda:
On Wednesday, Sept. 20:
8:30 a.m. – Ag Robots: How do you know when robots are ready to start working in your fields?
- Andrew Holtz, Director of Mechanized Equipment Development, D’Arrigo Brothers of California
- Rob Trice, Founding Partner, The Mixing Bowl
- Todd Fitchette, Associate Editor, Farm Progress
9:35 a.m. – Things you should know before you decide to buy an AgTech automation solution
- Bartley Walker, President, Pacific Ag Rental
- Josh Roberts, President, Triangle Farms
- Chrissy Wozniak, Founder, North American Ag
1:00 p.m. – Automation: Does safety meet regulation’s expectations?
- Christina Shupe, Executive Officer, Occupational Safety and Health Standards Board
- Jay Seidel, President, AUVSI California Chapter
- Ben Alfi, CEO & Co-Funder, Bluewhite
- Nick Tindall, Regulatory Affairs, Association of Equipment Manufacturers
1:50 p.m. – Data Rush, the new Gold Rush?
- Jackson Jeffries, Sales Lead, US & EMEA, Leaf Agriculture
- Zack Shelly, Partner, Kingman Ag
- Vasanth Ganesan, Partner, McKinsey & Company
On Thursday, Sept. 21:
8:30 a.m. – Manufacturing and distributing together to scale up
- Sean Sundberg, Division Sales Manager, John Deere
- Gary Thompson, COO, GUSS Automation
- Gaëtan Severac Co-founder, Naïo Technologies
- Danny Royer, Co-founder, Growers Insight
9:20 a.m. – How can robot convert farmers’ instincts into data?
- Jeff Morisson, Director of innovation & new technology, Grimmway Farms
- Arthur Chow, Investment team, S2G Ventures
For more information, visit fira-usa.com.
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