Kubota Makes Move To Ramp Up Its Ag Tech Capability

Posted by Growing Produce Staff|September 11, 2024

Kubota North America Corp. has acquired Bloomfield Robotics, Inc., a Pittsburgh-based company. Bloomfield provides a service that monitors the health and performance of specialty crops, one plant at a time, using advanced imaging and artificial intelligence (AI) to growers across seven countries and three continents.

“We are excited to announce the acquisition of Bloomfield Robotics, a natural evolution of our successful partnership through Kubota’s support of open innovation,” says M. Brett McMickell, Chief Technology Officer for Kubota North America. “Combining AI-driven technology with our legacy quality products will enable Kubota to solve real issues facing agriculture. This acquisition is a key milestone for Kubota’s strategic vision to provide comprehensive smart agriculture solutions.”

Bloomfield’s cameras are the foundation for a new Software as a Service (SaaS) that provides plant-level health and performance assessments for growers of grapes (e.g., wine, table, and juice), blueberries, and other specialty crops. Bloomfield’s purpose-built cameras are easily mounted on tractors and other vehicles common to farming and allow for the capture of detailed plant-level, geo-located images of the entire farm. These images are then translated into crop data such as color, maturity, and size of the fruit using Bloomfield’s AI. The result is insights into harvest timing and yield, which enables meaningful operational efficiencies, better timed harvests, reduced labor costs, and increased asset utilization.

“The Bloomfield vision from our founding was to provide continuous plant-level knowledge to every specialty crop farmer around the world,” says Mark DeSantis, President and CEO of Bloomfield Robotics. “This acquisition brings that vision forward at a scale and speed we could not have imagined. Fortunately, we’ve been working closely together for over two years, so we have a running start at achieving this vision. We’re truly excited for what’s to come.”

The specialty crop market continues to become a focal point of Kubota’s strategic efforts to shape the future of agriculture. To learn more, visit Kubota.com.