10 Ideas You Can Steal from California Farm Markets
When it comes to farm marketing, good ideas can make the difference between profit or no profit, between a stressful season and a smooth one, and between gaining lots of new customers and stagnating.
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1 of 10
Offer lost child tags at big events.
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2 of 10
Bring your entertainment to the next level by adding animal shows.
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3 of 10
Re-think your produce displays by using volume to draw in attention.
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4 of 10
Install a cat door in the nursing/changing area so that garbage goes to a receptacle outside the building.
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5 of 10
Feature a flavored lemonade station. Serve in clear plastic cups for free advertising as your guests walk the farm with a cup in hand.
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6 of 10
Be one of the first to market with kombucha on tap!
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7 of 10
Add lollipops in the first aid kits around the farm. Genius!
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8 of 10
Set up eye-catching photo backgrounds to encourage posting on social media.
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9 of 10
Have fun with a DIY spin wheel featuring prizes for free concession or retail items during specified time intervals throughout the weekend.
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10 of 10
Hang a toddler seat in each portable restroom.
View all
Offer lost child tags at big events.
Bring your entertainment to the next level by adding animal shows.
Re-think your produce displays by using volume to draw in attention.
Install a cat door in the nursing/changing area so that garbage goes to a receptacle outside the building.
Feature a flavored lemonade station. Serve in clear plastic cups for free advertising as your guests walk the farm with a cup in hand.
Be one of the first to market with kombucha on tap!
Add lollipops in the first aid kits around the farm. Genius!
Set up eye-catching photo backgrounds to encourage posting on social media.
Have fun with a DIY spin wheel featuring prizes for free concession or retail items during specified time intervals throughout the weekend.
Hang a toddler seat in each portable restroom.
This past February, North American Farmers’ Direct Marketing Association (NAFDMA) hosted farm marketers from across North America at the annual Farmers’ Inspired Convention in Los Angeles County, CA.
Touring area farm markets was a highlight of the event. Here are the top 10 ideas you can steal to use in your own business.
The next convention will take place in Indiana, Feb. 1-7, 2019. Check FarmersInspired.com for the latest association news and details about the 34th Annual Farmers Inspired Convention.
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Lisa Dean manages the community for NAFDMA’s Farmers Inspired program. NAFDMA offers peer-to-peer learning opportunities, connections, and resources for farmers who are passionate about the business of agritourism and farm direct marketing. See all author stories here.