Longtime Florida Berry Grower Changes Company Name
August 2, 2011 Plant City-based grower/shipper Wishnatzki Farms has announced its new company name, Wish Farms. After 90 years and three generations of carrying on the family name, the company is officially changing from Wishnatzki Farms to Wish Farms to further develop its focus on consumer branding.
In January 2010, Wishnatzki Farms debuted “Wish Farms,” the new brand for its fresh produce products. The consumer label, featuring Misty the Wish Farms Garden Pixie, replaced the “Wishnatzki Farms” label helping to position the company for continued growth.
“Building brand recognition among consumers is a top priority,” said President Gary Wishnatzki. “Introducing the new label last year was the first step in transitioning from the Wishnatzki name to Wish Farms. It’s time to make it official.”
Though the name has been officially transferred, changes will occur gradually over the next two to four months. Marketing materials, including product labels, purchase orders, and order confirmations will be replaced during that time.
Source: Wish Farms news release
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