Inside the Produce Industry’s First-Ever Virtual Event

By Matthew J. Grassi|June 17, 2020

Make sure those internet connections are primed and ready, and don your best #WFH attire, because this week marks the debut of United Fresh’s 2020 Live! Virtual tradeshow and conference event.

With a theme of “Community – Collaboration – Innovation,” the week-long, free-to-register event kicked off on Monday. Each day of the week, live general sessions address hot industry topics like Organics (Wednesday) and Retail-Foodservice (Thursday.)

You’ll also want to visit the virtual trade expo floor (1 pm – 3 pm). The trade show floor will host daily “Expo Power Hours” where exhibitors will offer presentations and events in their respective virtual booths.

Interesting Sessions to Check Out:

Wednesday

“Farmers to Families: USDA’s Food Box Program” (10 am)
“COVID-19 and Market Disruptions: How Decentralized CEA Supply Chains Add Value (11 am)

Thursday

Sustainable Packaging (10 am)
Big Data and Analytics (11 am ET)

Friday

The closing general session (noon) features a panel discussion headlined by an impressive cast of produce industry executives. That includes United Fresh President Tom Stenzel, Western Growers CEO Dave Puglia, and Ron Lamaire, president, Canadian PMA, among many other food industry luminaries.

So head on over to UnitedFreshLive.org and check out the rest of the week’s schedule.