Trimble Acquires HarvestMark To Assist With Food Traceability And Quality Control
April 28, 2015 Trimble has acquired the assets of HarvestMark, a provider of food traceability and quality inspection solutions, from YottaMark, Inc. of Redwood City, CA. HarvestMark is a market leader in delivering insights throughout the fresh food supply chain from farm to fork.
HarvestMark helps food producers, distributors and retailers to meet food safety requirements, build shopper loyalty, secure their supply chain, and optimize product freshness and quality, according to a recent press release from Trimble. The acquisition of HarvestMark further enhances Trimble’s position in agriculture and transportation and logistics within the food supply chain.
“The HarvestMark acquisition by Trimble enables us to provide customers with increased access to industry-leading technologies,” said Charlie Piper, YottaMark CEO, who will join Trimble after the acquisition. “The combination of Trimble and HarvestMark provides innovative solutions in transparency and connectivity throughout the supply chain, enabling food producers and retailers to optimize freshness and quality, build shopper loyalty and meet food safety requirements. We look forward to accelerating the value we provide through Trimble’s deep technology portfolio, global footprint and industry leadership.”
The HarvestMark business will be reported as part of Trimble’s Field Solutions Segment.
The HarvestMark portfolio includes four software-as-a-service products:
- PTI & Item Level Traceability. This software is said to enable food producers, retailers, and food service companies to comply with the Produce Traceability Initiative and create visibility throughout the supply chain.
- DC Insights. A flexible, ERP agnostic mobile application, DC Insights prioritizes and guides quality inspections, provides analytics for improved buying and gross margin, and creates visibility in real time with automated performance reports and supplier notifications.
- Retail Insights. A lightweight, mobile application, this software allows retailers, food service companies, and food producers to collect and synthesize food data, prioritize companies’ initiatives and ensure execution of priorities with real time — and trended — information.
- Connect. Connect is a platform that allows retailers and food producers to engage their customers, share details about particular products and buying practices, suggest recipes and complimentary products, and receive customer feedback.
“Trimble’s acquisition of HarvestMark enables us to provide further benefits to producers and adds new value to distribution centers and food retailers by providing a powerful tool for tracking goods in the food industry,” said Mark Harrington, vice president of Trimble. “By combining HarvestMark with our Connected Farm and Transportation and Logistics solutions, we can enable producers, distributors and retailers to coordinate their activities to deliver the best quality foods to consumers. We are also giving our customers unique solutions to help control costs and increase profits in the food production, processing, distribution and retailing industries.”
Financial terms were not disclosed.
For more information, visit: www.trimble.com.
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