Vidalia Onion Committee Kicks Off “V Is For Vidalia” Marketing Campaign

Posted by Rosemary Gordon|April 28, 2015

The Vidalia onion season officially kicked off April 27 and the Vidalia Onion Committee (VOC) is continuing the “V is for Vidalia” marketing campaign after its successful debut last year. The campaign focuses on promoting the versatility and benefits of Vidalia Onions to a younger consumer base.

The promotion features increased digital and social media activities with outreach to food bloggers, a coupon and weekly give-a-ways on Facebook along with advertising and public relations activities.

“We had a tremendous response to the ‘V is for Vidalia’ campaign last year which is why we have decided to make this a long-term promotional effort,” explained Susan Waters executive director of the VOC. “We were able to reach the targeted Millennial consumers and are beginning to establish their long-term loyalty for the Vidalia Onion brand.”

A newly expanded retailer section of the Vidalia Onion Committee’s web site provides retailers with a range of marketing and merchandising resources at www.VidaliaOnion.org. Retailers can order a monthly crop report, review highlights from the 2014 onion category research study, download campaign graphics and merchandising tips, as well as access storage and handling information.

Retailers can also request point-of-sale materials from their Vidalia onion supplier which will feature the colorful “V is for Vidalia” theme. Items available include: